Salesforce uses AI agents to follow up on leads its reps never touched
Salesforce points AI agents at the inbound leads its sales reps had no time to work. Its EVP of Sales says that in four months the agents contacted 130,000 leads and created 3,200 opportunities.
How it works
Many inbound leads used to go unworked because reps lacked the bandwidth for cold outreach; Alfano says they fell "to the floor like sawdust." Salesforce now has AI agents work all of those untouched leads, prospecting 24/7. Over four months the agents contacted 130,000 leads and created 3,200 opportunities, and the company expects those numbers to grow tenfold the following year. Alfano's caveat: the agents depend on unified customer data, because stand-alone agents without full customer context produce bad outputs.
Source
Salesforce newsroom, February 3, 2026